Tally Money is a challenger bank with a unique proposition, offering their own digital currency backed by physical gold as if run by Midas himself. Since launch their app had struggled with low sign-up rates, and user testing showed that the sign-up journey struggled with bugs and inconsistent UX patterns with a large amount of people dropping off during identity verification. Tally had already started addressing this with a project to replace their verification back-end, but wanted to tackle the front-end also.

I redesigned the entire Tally Money app experience, including a new visual direction that complimented their existing brand materials, bringing Tally’s look & feel up to that of their competitors (i’m looking at you Monzo, Starling and Revolut). The new app launched in Jan 2020, in step with a bonus program for new accounts. Within 2 months, Tally Money had an extra 4,500 users — an increase of 300%.